He's lovin' it!

I've just been watching a rater bizarre kids TV game show (there was nothing but 'good news' on CCTV9).
It featured dozens of children dressed in McDonald's t-shirts throwing balls into boxes marked with McD's giant golden arch.
The presenters were holding McDonald's clipboards and the studio was decorated in the company's logo.
In a country preparing for the Olympics, it's ironic that this period will more likely be recorded as China's transformation to a fast-food nation than for its sporting prowess.
Is it any wonder that people are flocking to McDonalds and KFC when Beijing's sporting heroes can be seen on billboards advertising deep fried chicken sandwiches and Coke?
110m hurdler, Liu Xiang, is one of China's best hopes of Olympic glory this year but his reputation was dented following his sponsorship by a tobacco firm.
Olympic medalists don't smoke. But they don't eat Big Macs either - so why is there no outcry over the blatant marketing ploys by fast food companies? Given how tightly China controls the media (see above), regulating junk food advertising to children is something they could do without facing the old 'Nanny State' criticism.
The rate of obesity in China has increased by 97% in 10 years, according to a government report.
The British Medical Journal says that about one fifth of the one billion overweight or obese people in the world are Chinese. As they rapidly catch up with the West on the economic front, they seem to be following in our footsteps when it comes to calorie intake.
Surveys of school children showed that the prevalence of overweight and obesity in children aged 7-18 years increased 28 times and obesity increased four times between 1985 and 2000. Boys are worst affected and things have surely gotten worse since then.
However, since I arrived in Beijing last summer, free outdoor gyms have been springing up across the city. The public loves them - especially older people.
But if kids are staying in watching TV screens covered in McDonald's logos, Beijing might be a good place to open a Big 'n' Tall. Or a stomach stapling clinic. Or a Weight Watchers.
I haven't got it all figure out just yet, but I know there's a business opportunity here somewhere...